Divisions.

Design is about people, not technology.

We craft focused strategies to realise market-changing ideas.

Start a Project

"Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success."

- Tim Brown, Executive Chair of IDEO

Gathering the evidence

Data-driven Research

We create a research strategy that clients can use. Gathering evidence of psychological motivations, personality types, and pain points of end-users and the future behaviours we want to encourage is the foundation of every project.

  • 01User Research
  • 02Experience Mapping
  • 03Persona Development
  • 04Story framing
Understand your users. Improved market position. Competitive analysis. Customer loyalty.
Data-driven Research
Data-driven Research.
Wireframing and Design
Wireframing and Design.

How might we...

UX + Product Design

The key to successful product design is understanding the end-user customer and for who we create the product. Dotslash attempts to solve real problems for real people by using empathy and knowledge of our prospective customers’ habits, behaviours, frustrations, needs, and wants.

  • 01Wireframing & design
  • 02Rapid prototyping
  • 03Motion and Animation
  • 04Research and data analytics
Understand your users. Great start. Increase conversion. Customer loyalty.

Where do we start?

UI + Design Systems

A design system is a collection of reusable components, guided by clear standards, that can be assembled together to build any number of applications. Dotslash construct rules and patterns of your design system that helps you scale it, architect products quickly and consistently. Design systems ensure the product visions we create grow beyond our involvement.

  • 01Branding + Visual Design
  • 02Concept Design
  • 03User Interface Design
  • 04Design System
Customer confidence. Visual Identity. Increase conversion. Customer loyalty.
Design Systems
UI + Design Systems.
SEO + CRO + UX
SEO + CRO + UX.

The trinity

SEO + CRO + UX

Search engine optimisation, is the process of boosting your website’s rankings in search engines’ organic results. Conversion rate optimisation, is the process of continuously testing website elements to earn more conversions, leads, and sales for your business.

Bottomline... CRO helps you convert more of the traffic you drive with SEO.

  • 01Search Engine Optimisation
  • 02Heuristic Evaluation
  • 03Usability Testing & Analytics
  • 04Win on Mobile
Increase revenue. Boost qualified leads. Lower acquisition costs. Grow better.

The WHY behind your brand

Brand Strategy

We need to understand who you are and who you serve and this Brand Strategy will act as a blueprint to help you communicate that and align all other systems with your business strategy. By the end, you’ll have robust and implementable brand guidelines, to put your brand out into the world.

  • 01Articulate your core identity
  • 02Differentiate yourself
  • 03Better company culture
  • 04Ensure company growth
Credibility. Consistency. Increased interest. Customer loyalty.
Brand Strategy
Brand Strategy.