Driving your brand forward through Digital Interaction
We craft focused strategies to realise market-changing ideas.Improve your Brand
"Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success."- Tim Brown, Executive Chair of IDEO
Gathering the evidence
We create a research strategy that clients can use. Gathering evidence of psychological motivations, personality types, pain points of end-users and the future behaviours we want to encourage is the foundation of every project.
How might we...
The key to successful product design is understanding the end-user customer and for who we create the product. Dotslash attempts to solve real problems for real people by using empathy and knowledge of our prospective customers’ habits, behaviours, frustrations, needs and wants.
Where do we start?
A design system is a collection of reusable components, guided by clear standards, that can be assembled together to build any number of applications. Dotslash construct rules and patterns of your design system that helps you scale it, architect products quickly and consistently. Design systems ensure the product visions we create grow beyond our involvement.
Search engine optimisation, is the process of boosting your websites' rankings in search engines’ organic results. Conversion rate optimisation, is the process of continuously testing website elements to earn more conversions, leads and sales for your business.
Bottomline... CRO helps you convert more of the traffic you drive with SEO.
The WHY behind your brand
We need to understand who you are, who you serve and this Brand Strategy will act as a blueprint to help you communicate that and align all other systems with your business strategy. By the end, you’ll have robust and implementable brand guidelines, to put your brand out into the world.